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Employer Brand Social

Hi! I'm Austin–this is my work.

My work ranges from blog articles and social media posts to videos and entire career page revamps.

This is only a small sampling of work I felt was appropriate to include in this portfolio.

What you won't see here are samples of robust c-suite presentations or company-sensitive in-depth Employer Value Proposition findings.

The work shown here is intended to showcase my multifaceted skillset.

Upon request, I can send additional work.

Social Assets

Workfront Yearbook

Workfront Yearbok

To celebrate the Adobe acquisition, I sourced content from the founder of workfront, the current CEO, and many others to create a "Yearbook." This yearbook was then sent out to all employees once the acquisition was finalized.

Adobe Did You Know campaign

Adobe Did You Know

Goal:

Build our employer brand through targeted campaigns and engaging our social audience
Position Adobe as a Great Place to Work
Move the needle in changing perception of Adobe as just the “Photoshop and PDF company.”

Strategy:

Test audience at different points during the year and see if a change of knowledge or perception has changed
Push content that is educational to our audience about Adobe’s business
Utilize our employees to help tell a broader story about #AdobeLife

Tactics:

Launch a “Did You Know” social campaign with unique facts about Adobe through different assets
Push a quiz to see the impact of the campaign and measure what facts the audience remembers vs. forgets. view quiz: https://adobecareers.typeform.com/to/muiTIg55?typeform
Educate audience about other facets of Adobe through our employee stories (boomerang stories, AMA’s, blogs, etc.)

Adobe career fortunes campaign

Adode Career Fortunes

Goal:

Create brand awareness around Lunar New Year 2022, sharing Adobe’s philosophy around being a company that cares about cultural moments and career growth.

Strategy:

Create a shareable Lunar New Year social graphic that builds engagement across our social platforms.
Support the LNY 2022 marketing plan all around the theme of #SpringIntoFearless, which focuses on celebrating the Year of the Tiger by taking on a new challenge, being brave, and leaping fearlessly into a future of prosperity and potential.

Tactics:

Creates social graphic that showcases 12 “Career Fortunes” that corresponds to each of the zodiac animals. These fortunes will align with Adobe’s career philosophies (career growth, wellness and wellbeing, leadership, focus and creativity). Messaging will align with the #SpringIntoFearless campaign, and a CTA to visit our album and career site.

View all assets

Internships / New Grads at Adobe

Adobe Interns

Problem statement:

Our Global University Program is focused on creating future leaders of Adobe by attracting, hiring and retaining exceptional university talent with diverse skills and perspectives from schools around the world. We believe that great ideas can come from everywhere, and our goal is to hire top university talent based on measurable skills and capabilities with a focus on ‘top students’ over ‘top schools.’
However, competition is fierce, and many students only know Adobe by our legacy offerings (Photoshop, PDF, etc.) instead of the major areas we hire for (Adobe Research, Digital Experience and sales). Adobe's success relies on our ability to attract candidates by educating them about our diversified business, and by equipping Talent Acquisition and Student Ambassadors with engaging content.

Strategy:

Drive diverse and engaging content through blogs, micro-stories, videos, and podcasts. Content should reflect our hiring priorities, highlight diverse roles, and innovative projects.
Launch always on University Talent brand awareness campaign and follower campaigns to increase visibility into the diversity of roles at Adobe, and shift perception.